FLC - Zero Gravity Dubai

Heinz, a global leader in condiments and food products, sought to significantly amplify its brand presence and engage consumers across key markets in the GCC. They needed event branding that was not only visually impactful and consistent with their global identity but also deeply resonated with the local culture and captured the attention of diverse audiences at various activations and events. The challenge was to create memorable experiences that fostered brand loyalty and drove product engagement in a highly competitive market.