BARAKA

When cricket’s biggest stage came to the Middle East, Stardom Concepts was entrusted with delivering the entire event branding ecosystem for the ICC Men’s T2Baraka Event Dubai, a prominent event in the vibrant Dubai landscape, sought to establish a unique and memorable brand identity that would resonate with its diverse audience and differentiate it from competitors. They needed a cohesive visual language that spanned all touchpoints, from initial marketing to the on-site experience, ensuring a seamless and impactful presence. The goal was to create an atmosphere that was both professional and engaging, reflecting the prestige and dynamism of Dubai's event scene.0 World Cup. Our mandate: create a seamless, immersive visual identity across four iconic venues in Oman, Abu Dhabi, Dubai, and Sharjah, ensuring the tournament's energy was reflected at every touchpoint.